How to create customized wedding invitations
Designing wedding invitations may seem like a simple task, but if you want to get it just right and, above all, create a personal design, you need to take into account several key aspects that will help you achieve a unique result.
We must not forget that this is the guests’ first contact with the big day, and the invitation in itself can give a lot of clues about the style, details and decoration of the rest of the wedding. That’s why it’s so important to be consistent and, of course, to reflect the couple’s essence as, at the end of the day, they are the stars of the show.
In this article we’ll show you, step by step, how to develop the creative process for the design and finish of a customized wedding invitation to make it much easier for you.
Tips for creating wedding invitations:
- Find the essence
- Establish a style
- Choose a color scheme
- Collect and organize the information
- Select design resources
- Think about the format and materials
1. Find the essence
They say that each couple is a world apart, but what world? Finding out will be your first task. If you know nothing about their likes, what connects them, how they each are as individuals, what they do or what moves them, it will be difficult to add that personal touch that, without a doubt, will make your design unique.
Unlike other jobs, to create a customized wedding invitation, this is a key aspect. Being able to capture some of their essence will be the starting point and hallmark of the invitation.
2. Establish a style
Once you have no doubts about the essence that you want to reflect in your design, you must then focus on finding a style that is in line with the couple and with the type of event and the rest of the decorative elements.
You may already have a more or less defined idea of what you want to design. However, if this is not the case, you can search for inspiration by looking on Pinterest or some of our wedding collections, where you’ll find hundreds of designs and styles.
3. Choose a color scheme
Deciding which colors to use in the design is another important aspect to achieve a top result. The couple will probably propose a color as a starting point, so that you can work with a color scheme that is in line with the rest of the elements.
If nobody is sure about which color to choose, you can always let yourself get carried away by the trends, for example, by using the Pantone color of the year. This option never fails and will give your design a modern touch.
4. Collect and organize the information
It may seem obvious, but you have to think about all the information that needs to appear on the wedding invitation. Certain information, such as the name of the wedding couple and the date and time of the ceremony and of the party must never be missing. Other information may also be included, such as contact details to confirm attendance or directions to reach any of the venues.
It’s important to confirm all the information that will appear on the invitation with the couple, and to organize it logically and visually. The invitation must show all this information clearly, so be sure to play with the font type and size for a good result.
5. Select design resources
It’s time to start designing! If you have followed all the previous steps, this part should be easy. At this point, you can start to play with the graphic elements and the information to create a spectacular wedding invitation.
On Freepik, you’ll find millions of graphic resources to bring your invitation to life, from flat designs to floral vectors, watercolors, sketched decorations and frames.
Expert tip: choose a design or pattern that brings together the whole wedding stationery and adapt it in your own way. You can choose between the top trending styles, such as tropical prints, or the most classic or vintage inspired styles.
6. Think about the format and materials
Last, but not least, you need to think about the format and material options that will be used on the wedding invitation. Although many couples now opt for a digital format, some still prefer a printed invitation.
A format in a unique size, die-cut finishes or a glossy UVI varnish can give the invitation a unique touch, as well as playing with certain types of paper and other materials.
If you want to make a big impression when presenting your design to the wedding couple, remember that at Freepik we have lots of mockups to leave them open-mouthed in amazement when they see their invitations in a real setting.
Ultimately, it is all about getting everybody excited before the big day. Shall we get designing?
